Side-note about Influence Marketing
Everyone you know now is an influencer. Because of blogging and social media, everyone can promote you and everyone has an opinion, good or bad. The ‘mom-bloggers’ of the world are more “powerful” than many of us may realize. So, as consumers I always advise people to do extensive research before they just dive into a buying decision or before you hire someone for a service. And, as a business, service provider, consultant, entrepreneur, developer, whatever you may be, be aware that everyone…
People connect with our stories
Last night I really wanted to explore a story, a good story, but I wasn’t sure if I wanted fiction or fact. I went with fact, and I watched a documentary called The Human Experience. It took me on a journey, it filled my heart with aches and compassion, it made me laugh, and it made me cry. And by watching this film, I have seen a glimpse into some other lives which are just as significant as our own, and I would definitely recommend…
It’s about organic growth
Organic growth, in financial terms is growth wherein a company grows in terms of sales, by gaining more business from existing and new customers, rather then buying other businesses or merging and acquiring. Organic growth is the purest form of business survival, but it’s not always that simple or certainly not easy to uphold. Nurturing your existing customers, and talking to new potential one’s has become a little bit more accessible purely due to technology. We can now reach millions of potential buyers purely because…
Mindful Marketing
So many business want to be a solution provider to “everyone” under the sun. No company, can be a solution provider of all things, to everyone. When we consider two simple words placed together, mindful marketing, we begin to wonder; how mindful is my direct communication to my target market or audience? Start with the definition of mindful; “conscious or aware of something”. When we are truly conscious or aware of what our customers truly need, marketing becomes less of an industry term, which sometimes…
Social Media in 2012
Social media, defined by Wikipedia, is: “web-based and mobile technologies used to turn communication into interactive dialogue.” Now, we have always socially shared, we still do in person everyday — the other day a lady standing next to me in the grocery store, turns over to me and says which one of the hummus do you recommend. I smiled and shared with her, my opinion, about which one I thought was best. (Alibaba Hummus Original is amazing) Today, a lot of us are trying to share the…
