So many business want to be a solution provider to “everyone” under the sun. No company, can be a solution provider of all things, to everyone. When we consider two simple words placed together, mindful marketing, we begin to wonder; how mindful is my direct communication to my target market or audience?

Start with the definition of mindful; “conscious or aware of something”. When we are truly conscious or aware of what our customers truly need, marketing becomes less of an industry term, which sometimes gets frowned upon by business people as a sly way to manipulate people into buying things they don’t need, but more of what marketing aught to be, which is purely communicating with people who’s problems you are in business to solve — at the right place, the right time, and of course at the right price!

Too many companies have a thousand ideas of what maketing tactics they should use to get in front of their customers, but very few understand that the most successful marketing strategies out there are very simple, aligned, conscious and aware of exactly what problem they are solving, and for whom.

If you were to imagine a mindful marketing plan, it would be a simple one, and it would start with the simple basics of:

• What problem do you solve?
• For who exactly do you solve it?
• How much does it cost?

Now, not everything is that easily productised, but I bet you it could be. People countlessly ask me if creating a website of only a few pages is anything like creating a website with hundreds of pages, and they’re always surprised when I say; “not really”. It’s a website. Which requires an architecture. They both require the exact same attributes and building blocks — the only difference between the one with a few pages, and the one with hundreds of pages, is TIME. And time is a gift that should not be wasted.

So, what benefits does a mindful marketing strategy have:

• Awareness of your customers needs
• A clear message to state that you can solve their problem
• And an answer as to how much they will pay for your solution

Other then that being mindful, rather then guessing and constantly throwing every “marketing” tactic at your customers, will bring you a deeper understanding of how you can help people.